Top Free Keyword Research Tools

The online marketing and website optimisation strategies invariably centres around keywords. Selecting the right keywords for your website can profoundly affect the success of your SEO efforts. Thus, if you want your SEO efforts to be successful, it is essential to select appropriate keywords after a through research. There are many free keyword research tools available that can fetch you popular keywords used by Internet visitors in their search query. Here, are a few top free Google tools that suggest you valuable keywords that can attract more visitors.

Google Adwords Keyword Tool – Google introduced the Adwords tool to help advertisers get best-paying keywords for the PPC campaigns, but today many SEO services company use it. It has become a necessary resource of keywords for almost every SEO expert. The tool will recommend keywords that are relevant to the content of your website, recognise adverse keywords as well as suggest alternative synonyms. The tool also reveals the competitors rate for each search term, as well as the number of monthly searches it gets on search engines.

Google Trends – This tool allows you to know the changes in the popularity of different keywords. Besides, it will also divulge the different keywords popular in different nations around the world. It helps you discover the latest and the most popular keyword trends as well as the subject most searched on the Internet. Based on this information, companies can write on subjects frequenty explored. Great for discovering topics to write for optimisation purposes.

Google Insight for Search – This tool is similar to Google Trends, but gives a lot more useful analytical information such as relative popularity of keywords, the changes in the trend, other popular relevant searches, countries where the keyword is most popular, the fastest rising keywords, etc,. It also gives search tendencies in various countries and forecast for keyword popularity for the next one year.

Google Analytics – It is a well-known free Web promotion tool that allows you to monitor the efficiency of your website. It gives different logical information regarding your website such as the number of visitors to your website, the source of visitors, time spent by them on your website and so on. It also displays the key terms that visitors actually used to go to your website. You can improve the performance of your site by making a few changes based on the information.

Keywords play a prime role in attracting the attention of search engines and visitors. Professional SEO company also gives much importance to keywords. The use of optimum keyword in your optimisation can do wonders to your website. The free Google tools are useful resources that help in your optimisation strategies without spending any money.